Foundations of Deductive Innovation

How to Define Customer Problems That Tell You What to Build in B2B SaaS

The test for a precise problem definition? You can evaluate any alternative solution against it. Most definitions fail because they lack 10 foundational…

Oct 31, 2024 • Antti Latva-Koivisto

The 8 Universal Principles of Customer Problems in B2B SaaS

The best solution always depends on the customer problem from B2B software to Captain Picard's food replicator. Eight principles show how and why.

Oct 17, 2024 • Antti Latva-Koivisto

From Solutions to Problems: The Problem with Solutions in B2B SaaS Industry

Why focusing on solutions holds back your B2B software product, and 4 common misconceptions about customer problems that make it worse.

Oct 4, 2024 • Antti Latva-Koivisto

Rethinking Enterprise Software: 5 Ways Best Practices Are Failing Your B2B SaaS Product

A fundamental obstacle is holding the B2B SaaS industry back. Conventional methods like agile can’t solve it, and there’s a missing element needed for…

Sep 24, 2024 • Antti Latva-Koivisto

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